ShortPixel Image Optimizer
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ShortPixel vs. EWWW Image Optimizer

ShortPixel vs EWWW Image Optimizer 2023 - Which one is the best image compression plugin for WordPress? ShortPixel is the solution that hundreds of thousands of users and businesses are already trusting with their image optimization needs, to boost the performance of their WordPress site.

ShortPixel Image Optimizer
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Compare ShortPixel vs. EWWW

Key Features
EWWW Image Optimizer
ShortPixel Image Optimizer
Bulk optimization
Backup of original files
Bulk restore backup
Remove EXIF data
Optimize file on upload
Execute optimization through CRON jobs
Supported files
Resize large images
WebP generation
Retina support
PNG to JPG conversion
Exclude specific image sizes from optimization
Optimize retina images
WebP and AVIF delivery
Only WebP
Exclude images from optimization
Yes, but not in a user-friendly way.
Yes, by utilizing well-defined patterns such as name, path, size, and regular expressions.
Optimize images inside folders other than default Media Library
Yes, but the full path to the folder must be manually entered.
Yes, can easily select the folder.
Smart crop
AVIF generation
CMYK to RGB conversion
Optimize unlisted thumbnails
Integration with Cloudflare, to avoid serving unoptimized images
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Try ShortPixel for free for up to 100 images per month and discover all the features that can help you boost the performance of your WordPress website.

6 things ShortPixel can do vs. EWWW Image Optimizer

Create and deliver AVIF files
Both ShortPixel and EWWW Image Optimizer can create and deliver WebP files. However, ShortPixel is the only image optimization plugin that can create and deliver AVIF, which is a more versatile and lightweight image format.
Advanced exclusion patterns
Both ShortPixel and EWWW Image Optimizer can exclude image sizes created by WordPress from optimization. However, ShortPixel also provides advanced exclusion patterns to help you exclude exactly the files you want.
Integration with Cloudflare
ShortPixel has an integration with Cloudflare that allows the plugin to update your images on Cloudflare as soon as they are optimized in order to avoid serving cached unoptimized images.
Pricing structure for all types of needs
Both ShortPixel and EWWW Image Optimizer have subscription plans available, but ShortPixel also provides access to one-time packages designed for those who don’t want to deal with subscriptions and require credits on the go.
All features are included with the free plan
To get the best compression, EWWW Image Optimizer users must pay. ShortPixel offers a free plan that allows for unrestricted use of all features.
Optimal balance between image quality and size
ShortPixel is the only WordPress plugin that uses advanced compression technology to deliver original-looking images at the smallest possible size.

Why WordPress owners prefer ShortPixel to EWWW Image Optimizer

Trusted by 1M+ users worldwide

ShortPixel is trusted by over 1M+ users and the Image Optimizer plugin is one of the most popular image optimization plugins for WordPress for good reason, with over 300K installs. Whether you have a small website and you’re looking to optimize a couple of images or have a library of hundreds of thousands of images, ShortPixel comes to the rescue with the tools you need.

Easy process. No headaches.

After installing and setting up the plugin, you can easily bulk-optimize the images already uploaded to your WordPress site, and set the plugin on autopilot to optimize the new images automatically.

Compatibility with other plugins

ShortPixel is built based on communication, trust, and deeply committed relationships with developers behind other plugins and services, and integrates well with various popular WordPress plugins like WooCommerce, WP Offload Media, NextGen & Foo galleries, Gravity Forms, and many more.

Customer centricity and 24/7 support

ShortPixel users love that they can chat with support 24/7 via email or access a well-documented knowledge base, giving them the flexibility of getting the help they need. Support is available equally to all free and paying users to answer any questions.

Discounted pricing plans

With ShortPixel, you can pay for a monthly plan or sign up to pay yearly and get 2 months free. Besides that, you can take advantage of various deals and offers across the year to grab more credits.

Access to various other tools

Besides the Image Optimizer plugin for WordPress, ShortPixel comes with various other tools, such as the Adaptive Images plugin, Google Drive Optimizer, Archive Optimizer, on-the-fly solutions, and APIs for flawless image delivery. All can be used with the free quota allocated on monthly basis, as well as the plans/packages purchased.


If you are an agency or developer in charge of maintaining a WordPress site, you can create sub-accounts for your customers and manage them easily via ShortPixel’s website dashboard.

Win-win: Affiliate and referral program

Join ShortPixel’s thriving affiliate program and receive 30% in commissions for all sales, or get free credits by referring your friends.

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