Terms and Conditions

Last updated: November 24th, 2022

These Terms and Conditions (“T&C”) are regulating the use of www.shortpixel.com (“ShortPixel” or the “Website”), as well as any services provided thereto. The Website is owned and/or operated by ID SCOUT SRL (the "Company").
Your agreement to the content of these T&C is necessary to use ShortPixel, therefore please read and understand this document before using our services. You must be at least 18 years old to be able to use our services. If you are under 18, you may use the Company's services only with the involvement of a parent or guardian.
You may expressly agree to the T&C when you create your account or similar, by accessing or using our services in any manner, as described below. Please note that if you do not agree to these T&C, you may not access or otherwise use any of our services.


  1. Definitions
  2. Privacy
  3. Scope of ShortPixel
  4. Services
  5. Costs, payments and refunds
  6. Copyright
  7. Service availability, limits in use and changes to services
        7.1. Service availability
        7.2. Limits
        7.3. Changes to services
  8. Disclaimer and limitation of liability
  9. Termination
  10. Governing law and Dispute resolution
  11. Specific provisions
        11.1. ShortPixel affiliate program agreement
        11.2. ShortPixel referral program
  12. Changes to the Terms & Conditions
  13. Miscellaneous
  14. How to contact us
  15. Waiver


“User/you” the individual or entity who registered on the Website and thus owns a ShortPixel account;
“Visitor” the individual or entity who visits the Website without creating an account;
“Services” all the services provided through ShortPixel, as detailed at Section 4 below;
“Affiliates” the applicant to ShortPixel’s Affiliate Program;
“Affiliate Program” a Company’s program consisting of third parties’ advertisement on their websites of ShortPixel services in the exchange of a commission;
“Promotional Materials” advertising materials provided by the Company to be used by the Affiliates;
“Referral Program” a Company’s program that enables Users to recommend ShortPixel services to third parties, in the exchange of equivalent image credit;
„API” Application Programming Interface enabling the Users to interface with the Services;
“quota” Services level related to a certain services plan acquired by the User.


We collect data from the Users of our Services and from the Visitors of our Website. Therefore, our commitment is to be transparent about the data we collect and how it is used, and your commitment is to agree to and follow the provisions of the Terms and Conditions below, as well as the provisions of the Privacy Policy available here, that also governs your visit to the Company's website.  


Our goal is to make your website faster by optimizing your website's image and other assets like PDF/CSS/JS files, thus improving its overall speed and bandwidth footprint. Using our proprietary image analyzing software, together with open source encoding software tweaked to perform the best compression, we are able to reduce images’ size by as much as 90%.
Thus, we will ensure that any pictures, drawings or other form of visual media and/or assets on your website has the optimal size to be stored and bandwidth to be sent over, while the quality of the image remains at its best, thus offering your visitors the best user experience.  


Our service is based on a Software-As-A-Service model, in which the image optimization is offered via an API from our Cloud. We are constantly working on providing our customers with more options to use our Services, in order to save them the effort to implement themselves the calls to our API and to support more advanced needs, such as optimizing an entire images folder and monitoring changes to that folder. Our Services can currently be accessed through several tools and APIs. We are also planning to add other tools as Client Libraries for Java and Ruby, Plugins for Joomla and Magento and a mobile app. If you need to access our Services via any of these and it is not yet listed below, please contact us as we might have a development version in progress.
We provide the following Services through the Website:

Wordpress Plugin
ShortPixel Image Optimizer plugin gets us up and running in seconds on WordPress Sites. It optimizes all your past and new images automatically, with a push of a button.

Adaptive Images WP Plugin
The SP-AI plugin analyzes the pixel size of the image's container and replaces the original image with a version scaled down to the needed size and then optimized, and served from a global CDN.

ShortPixel Website Optimizer
ShortPixel Website Optimizer offers a straightforward web interface to our API, available to any PHP website (Magento, Joomla, Drupal, custom brew, etc) and allows the optimization of the site's image folders.

ShortPixel Command Line Tool
ShortPixel Command Line Tool can optimize image folders from the command line, so it can be configured as a Cron (or other task scheduler) job.

Reducer API
This API allows you to shrink an image based on the URL of the image. You can call it from any programming language that allows you to send an HTTP POST request. The image has to be available online in order to be shrunk via this API. PHP, JavaScript and .NET examples available.

Post-Reducer API
This API allows you to shrink an image that is not accessible online, by uploading it to our servers via a POST HTTP call. You can call it from any programming language that allows you to send an HTTP POST request. PHP, .NET and Python examples available.

PHP Client Library
The PHP Client Library features quick configuration and an easy fluent syntax for accessing our Services, thus greatly reducing your implementation time.

ShortPixel App for Zapier
This App allows you to shrink images located on Dropbox / Google Drive folders via a ZAPIER connected workflow. It works as an invitation-based BETA, that you may obtain through the Website.

The feature that delivers CDN and adaptive images.  


5.1. FEES: The fees for the Services are provided on the Website.

5.2. MONTHLY PLANS: Monthly plans provide access to a certain quota per month. Unused credits expire after 30 days and will not be carried over to the next month. Monthly plans automatically renew every 30 days. The billing cycle happens automatically every 30 days until canceled by the customer.

5.3. YEARLY PLANS: Yearly plans provide access to a certain quota per month. Unused credits expire after 30 days and will not be carried over to the next month. Yearly plans automatically renew every year. The billing cycle happens automatically on an annual basis until canceled by the customer.

5.4. UNLIMITED PLAN: The Unlimited Plan offers unlimited data optimization for $9.99/month, subject to our Fair Usage Policy in article 7.2.1 below.

5.5. LIFETIME PLANS: Lifetime plans are one-time purchases only available through third-party providers that give access to a certain quota per month. Lifetime plans cannot be purchased directly from ShortPixel. Unused credits expire after 30 days and will not be carried over to the next month.

5.6. ONE-TIME PAYMENTS: One-time payments provide access to a certain quota. One-time credits purchased do not expire and can be used until the one-time quota is fully exhausted.

5.7. BILLING: Payments for our Services can be made by credit card or PayPal and are processed by the Company's payment processor, Paddle. The Company verifies prices and discounts, such as coupon codes, as part of the Company's order confirmation and shipping procedures.

5.8. PRICE MATCHING: This website does not currently support Price Matching.

5.9. REFUND POLICY: Refunds are generally granted for requests that meet all of the following criteria:
  • The request must be made within 14 days of the purchase date.
  • No more than 20% of the purchased quota has been consumed.
5.9.1 If the customer does not meet the criteria above, regardless of whether the request is for a monthly or one-time payment, the customer will not be entitled to a refund of the amount already debited.

5.9.2 For refund purposes, each monthly payment is considered a separate payment.

5.9.3 Refund requests for yearly plans are exempted from 5.9 and 5.9.1. Refunds for yearly plans must be requested within 60 days of the date of purchase and no more than 5% of the total quota allocated during the current billing cycle may have been used. The customer will not be entitled to a refund of the amount already debited if the aforementioned criteria are not met.

5.9.4 Bonus credits received as part of various offers, promotions or as a courtesy will not be taken into account when calculating the above quota criteria.

5.9.5 If the refund request is approved, it may take 3 to 5 business days or longer to appear on the account. If the payment was made by credit card, the customer may need to check with their financial institution to find out when their account will be credited.

5.9.6 If the Company is unable to honor a refund request for a monthly or yearly plan, the Company may offer the option to convert the purchased credits into an equivalent number of one-time credits.

5.9.7 Refunds for lifetime plans will be handled by the third-party provider and are subject to their terms and conditions. The Company itself will not refund any part of the lifetime plan in any form.

5.9.8 Refund requests for unlimited plans are exempt from 5.9. Refunds for unlimited plans must be:
  • Requested within 30 days of the date of purchase and no more than 1000 credits have been used during the current billing cycle, applicable for unlimited plans billed yearly.
  • Requested within 14 days of the date of purchase and no more than 500 credits have been used, applicable for unlimited plans billed monthly.
The customer is not entitled to a refund of the amount already debited if the above criteria are not met.



6.1. All content on this Website, such as text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations and software etc. is the property of the Company or its content suppliers and is protected by domestic and international copyright laws.

6.2. You only have the right to use the functionalities of the Website on a non-exclusive and temporary basis, namely while you have an active account on ShortPixel or when you are using its Services. Therefore, the Company grants you a limited license to access and make personal use of this Website and not to download (other than page caching) or modify it or any portion of it, except with express written consent of the Company. This license does not include any resale or commercial use of this Website or its contents; any collection and use of any product listings, descriptions, or prices; any derivative use of this Website or its contents; any downloading or copying of account information for the benefit of another merchant; or any use of data mining, robots, or similar data gathering and extraction services.

6.3. This Website or any portion of it may not be reproduced, duplicated, copied, sold, resold, visited or otherwise exploited for any commercial purpose without express written consent of the Company. The use of spiders, robots, scrapers or any other means, whether through the use of automated software or through a physical or mechanical system, is strictly prohibited.

6.4. You may not frame or utilize framing techniques to enclose any trademark, logo or other proprietary information (including images, text, page layout or form) of the Company and our affiliates without our express written consent. You may not use any meta tags or any other "hidden text" utilizing the Company's name or trademarks without the express written consent of the Company. Any unauthorized use terminates the permission or license granted by the Company. You may not use any Company logos or other proprietary graphic or trademark as part of the link without our express written permission.

6.5. If you do post content or submit material and unless we indicate otherwise, you grant the Company and its affiliates a non-exclusive, royalty-free, perpetual, irrevocable and fully sub-licensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute and display such content throughout the world in any media. You grant the Company and its affiliates and sub-licensees the right to use the name that you submit in connection with such content, if they choose. You represent and warrant that you own or otherwise control all of the rights to the content that you post; that the content is accurate; that use of the content you supply does not violate the applicable legal provisions and will not cause injury to any person or entity; and that you indemnify the Company and its affiliates for all claims resulting from content you supply. The Company has the right but not the obligation to monitor and edit or remove any activity or content. The Company takes no responsibility and assumes no liability for any content posted by you or any third party.

6.6. The Company and its affiliates respect the intellectual property of others. If you believe that your work has been copied in a way that constitutes copyright infringement, please contact us as mentioned at section 14. How to contact us below and submit a claim of copyright infringement.  


7.1. Service availability
This Website is provided by the Company on an "as is" and "as available" basis. The Company makes no representations or warranties of any kind, express or implied, as to the operation of this Website or the information, content, materials or products included on this Website. You expressly agree that your use of our Services is at your sole risk.

7.2. Limits
7.2.1 Fair Usage Policy: This policy prevents Service abuse, allowing us to fully optimize the capacity and maintain the quality of our Services. The Unlimited Plan is intended for personal use only and is subjected to the Fair Use Policy. Sometimes a single website can take up more than 5% of our Image Optimization Cloud capacity by using (but not limited to) huge images (over 10K pixels width/height), manipulated images designed to artificially load the system, or many images that require a lot of CPU processing power for being generated/optimized (e.g. WebP/AVIF). We consider such usage as unreasonable and abnormal, and affecting our Services. If a website is identified to consume too many resources, we will try to contact the User (owner) to discuss possible solutions and, until such solutions shall be implemented, the use of ShortPixel Image Optimization Cloud will be limited.
7.2.2 Visitors may post reviews, comments or other content as well as other communications and submit suggestions, ideas, comments, questions or other information, so long as the content is not illegal, obscene, discriminatory, racist, containing hate speech or similar, threatening, defamatory, invasive of privacy, infringing on intellectual property rights or otherwise injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings or any form of "spam".
7.2.3 You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to the origin of a card or other content.
7.2.4 The Company reserves the right (but not the obligation) to remove or edit such content, if detected. Also, the Company reserves the right to limit your use of the Services in duly justified cases, such as the cases detailed above.

7.3. Changes to Services
7.3.1 The Company and its affiliates reserve the right to refuse Service, terminate accounts, remove or edit content or cancel orders (i) if we believe that you may be in breach of these T&C, (ii) if you are misusing the Services
(e.g. using our Services in an illegitimate way) or (iii) when there is any business justification to do so. 7.3.2 Moreover, we reserve the right to ban your domain/account from our servers and/or CDN immediately, without notice, and block further access for that domain/account in cases mentioned at i. above.  


8.1. By registering with ShortPixel, you hereby acknowledge and accept that you are responsible for maintaining the confidentiality of your username, password and API Key(s) and for restricting access to your computer and you agree to accept responsibility for all activities that occur under your account or password.

8.2. To the extent permitted under the law, the Company cannot be held responsible for any kind of indirect, incidental, special, consequential or punitive damages, or any loss of data, opportunities, reputation, profits or revenues, related to the Services (e.g. offensive or defamatory statements, down time or loss, use of, or changes to, your information or content) that you or a third party may suffer as a result of the fulfillment by the Company of the obligations incumbent to it based on these T&C.

8.3. The Company may also provide links and pointers to Internet sites maintained by third parties. Neither the Company nor its affiliates operate or control in any respect any information, products or services on these third party websites. We are not responsible for examining or evaluating, and we do not warrant the offerings of any of these businesses or individuals or the content of their websites. The Company does not assume any responsibility or liability for the actions, product, and content of all these and any other third parties. You should carefully review their privacy statements and other conditions of use.

8.4. The material in this Website and the third party websites are provided "as is" and without warranties of any kind either expressed or implied of merchantability and fitness for particular purpose or the full and continuous functionality of the Services, without interruptions or errors. To the fullest extent permissible pursuant to the applicable law, the Company disclaims all warranties, expressed or implied, including but not limited to the operation of this Website or the information, content, materials, or products included on this website.

8.5. The Company does not warrant that this website, its servers or e-mails sent by the Company are free of viruses or other harmful components. To the extent permitted by the law, the Company will not be liable for any damages of any kind arising from the use of this website, including, but not limited to direct, indirect, incidental, punitive, and consequential damages.

8.6. The Company attempts to be as accurate as possible in describing a product or service. However, the Company does not warrant that product descriptions or other content of this site is complete, current or error-free. Therefore, you expressly agree that your use of this Website is at your sole risk. However, we assure you that we are using our best endeavors to offer you the best user experience when using our Services.

8.7. You and Company hereby expressly agree that the liability of the latter for all claims in the aggregate raised in relation to the Services shall not exceed EUR 1000.

8.8. You agree to indemnify and hold the Company and any of its parent, subsidiaries, affiliates, officers, directors, agents, and employees, harmless from any claim or demand, including reasonable attorneys' fees, made by any third party due to or arising out of your breach of these Terms and Conditions or any terms and conditions it incorporates by reference, or your violation of any law or the rights of a third party.

8.9. You hereby confirm your acknowledgement that the legal provisions on the right to withdrawal from the contract1 are not applicable to the Services, as these fall under the exception regarding the provision of digital content provided with the prior express consent of the consumer and which is not delivered on a material medium2.  


9.1. The agreement set by these T&C is concluded on an indefinite period of time.

9.2. However, you may cancel your account with ShortPixel anytime, by sending an email to: help@shortpixel.com  


10.1. These T&C are governed by the provisions of the Romanian legislation*.

10.2. Parties will use their best endeavors to amicably settle any potential dispute that may arise in relation to the use of Services in accordance with these T&C.

10.3. Any complaints regarding the Services may be addressed to the Company by using the contact details mentioned at section 14 below.

10.4. When no amicable settlement could be reached, any litigation that may be initiated in relation to these T&C shall be settled by the competent courts at the headquarters of the Company, if not otherwise provided by the law.

* Art. 9 in Government Emergency Ordinance no. 34/2014 on consumer rights in contracts concluded with professionals, as well as for amending and supplementing other normative enactments
Art 16 let. m) from the Government Emergency Ordinance no. 34/2014


This section describes the terms and conditions for participation in the ShortPixel Affiliate Program. For the scope of this section, the Affiliate and ShortPixel shall collectively be referred to as the “Parties”.
By joining the Affiliate program, the Parties agree to the following:
i. Company shall make available to Affiliate certain banner advertisements, button links, text links and/or other graphic or textual material for display and use on the Affiliate website;
ii. Affiliate shall display these as Affiliate sees fit, provided that the manner of display shall be subject to these T&C.

To enroll in the Affiliate Program, you must submit an affiliate application and be approved. Applications are processed daily and applicants will be notified of their acceptance status as soon as possible after their information is reviewed.

Once you become an approved member of the ShortPixel Affiliate Program, you will be able to generate special campaign URLs which will allow you to be paid for affiliate referrals.

i. Affiliates will receive 30% of the sale as a commission from orders placed through properly coded Affiliate links. Company may decide at any time changes in the Commissions.
ii. For a sale to generate a commission to an Affiliate, the customer must complete the order form and remit full payment for the product ordered through the secure order system. Commissions will only be paid on sales that are made when the customer clicks through qualified, correctly structured Affiliate links. Properly coded links are the sole responsibility of the Affiliate.
iii. Please note that for dedicated servers, Affiliates will only receive 30% of the buyer's first month's payment. The subsequent payments by the customer for a dedicated server will not generate any additional Affiliate commission.
iv. An Affiliate cannot receive 30% as commission for the purchases done for his own use. In this case the Affiliate will receive no commission.
v. The Affiliate shall receive its commission only if the referees will optimize at least 50 images.

The Affiliate’s use and display of the Promotional Materials on the website shall conform to the following terms, conditions and specifications:
i. Affiliate may not use any graphic, textual or other materials to promote Company’s Website, products or services other than the Promotional Materials, unless Company agrees to such other materials in writing prior to their display.
ii. Affiliate may only use the Promotional Materials for the purpose of promoting Company’s website (and the products and services available thereon), and for linking to Company’s website.
iii. Affiliate will not alter, add to, subtract from or otherwise modify the Promotional Materials as they are prepared by the Company. If Affiliate wishes to alter or otherwise modify the Promotional Materials, Affiliate must obtain prior written consent from Company for such alteration of modification.

11.1.5. PAYMENT
i. The Company pays Affiliates by means of a bank transfer or via a PayPal account, provided to us when a member is accepted in the Affiliate Program. If the PayPal email changes, it is the responsibility of the Affiliate to notify the Company to ensure proper commission payments. We will not resend payments returned due to incorrect payment email addresses.
ii. Commissions are held for a period of 1 month from any purchase to protect Company in the event of any chargeback that may occur.
iii. Company shall pay all Commissions accrued and payable to Affiliate within 20 days of the first day of each month.
iv. When the value of Affiliate’s Commission is at least 100$, the Affiliate will provide the Company with an invoice for the payment of such Commission. The payment shall be made by means via a PayPal account or , for amounts bigger than 500$ via Bank Transfer
v. Only referrals that are older than 30 days and still in good standing will be included with the payout.
vi. If the originating purchase is refunded, revoked, or removed in any way, we reserve the right to revoke the Affiliate commission on that purchase.

ShortPixel strictly prohibits Affiliates from using spam e-mail and other forms of Internet abuse to seek sales. Spam is defined as including, but not limited to, the following:
i. Electronic mail messages addressed to a recipient with whom the sender does not have an existing business or personal relationship or is not sent at the request of, or with the express consent of the recipient through an opt in subscription;
ii. Messages posted to Usenet, forums, Twitter, Facebook and message boards that are off-topic (unrelated to the topic of discussion), cross-posted to unrelated newsgroups, posted in excessive volume, or posted against forum/message board rules.
Be conscious of forum rules! If a forum owner or moderator complains that an Affiliate has spammed, the affiliate account may be permanently terminated after investigation.
iii. Content posted on free blog websites for the sole purpose of keyword spamming, or comments posted to legitimate blogs that violate the comment policy of the blog owner.
iv. Solicitations posted to chat rooms or to groups or individuals via Internet Relay Chat or "Instant Messaging" system.

Upon the receipt of a credible complaint regarding any of the situations mentioned at point 11.1.6. above, the ShortPixel Affiliate Program manager may investigate the complaint, and if proves to be grounded, may terminate the affiliate account of the individual involved in the abuse, at its sole discretion and with or without prior notice. Termination results in the immediate closure of the member and affiliate account, the loss of all referrals, and the forfeiture of any unpaid money on account.

i. Affiliates are independent contractors and nothing in these T&C will create any partnership, joint venture, agency, franchise, sales representative or employment relationship between the Parties.
ii. Affiliates have no authority to make or accept any offers or representations on behalf of the Company.
iii. Affiliates will not make any statement, whether on their sites or otherwise, that reasonably would contradict this statement.

Referring a friend is a great way to tell others about ShortPixel. The Company’s Referral Program allows registered ShortPixel Users to earn image credits by referring friends to ShortPixel. To participate in this program, Users must agree to these terms, which become part of the Company’s Terms and Conditions.

i. ShortPixel Users can earn image credits if (i) a referred friend clicks on their referral link and creates a valid ShortPixel account that complies with our Terms and Conditions; and (ii) the referred friend completes the sign up process and starts using ShortPixel for processing images.
ii. The referring ShortPixel User will be credited with the specified ShortPixel image credits.
iii. Image credits may not be earned by creating multiple ShortPixel accounts. Credits accrued in multiple ShortPixel accounts may not be combined into one ShortPixel account.

Referrals should only be used for personal and non-commercial purposes, and only shared with connections that will appreciate receiving these invitations. Referral links should not be published or distributed where there is no reasonable basis for believing that the recipients are personal connections (such as coupon websites, Reddit, or Wikipedia).

i. Referred friends that have signed up using a valid referral link will also receive additional image credits. The standard amount is 100 one-time images but may vary in some cases if the referred friend signed up as part of a special promotion. Varying credit amounts and additional terms will be shown in the referral invitation or accompanying promotional materials.
ii. The same website domain cannot be associated with multiple referral friends' accounts. This prevents the artificial creation of several ShortPixel User accounts, for optimizing the same website.
iii. A referred friend may only use one referral link.
iv. The referee needs to optimize at least 50 images in order for the bonus credits to be applied.

i. The Company may suspend or terminate the Referral Program or a User’s ability to participate in the Referral Program at any time if a justification may be provided in this regard.
ii. Requirements and incentives may also change at any time, with prior notification to the Users.
iii. We reserve the right to suspend accounts or remove referrals if we notice any activity that we believe is abusive or fraudulent.
iv. We reserve the right to review and investigate all referral activities and to suspend accounts or cancel or modify referrals, as necessary.  


12.1. Amendments may be brought to these T&C from time to time. Such amendments may include but are not limited to changes in the scope of available referral fees, fee schedules, payment procedures and Affiliate Program rules.
12.2. In case of changes, we will inform you and will give you the opportunity that in 15 days to review the changes and to refuse the updated T&C.
12.3. If you do not agree with the changes, you may not use our Services anymore and the agreement with us will be terminated. The termination of the agreement will be effective at the date when the new version of T&C becomes applicable.  


13.1. In accordance with art. 1203 from the Romanian Civil Code, parties hereby expressly accept the provisions of clauses 8.1, 8.2, 8.3, 8.4, 8.5, 8.6, 8.7, 8.8, 8.9, 10.4 and 11.1.7 of these T&C.
13.2. If any term or provision in these T&C is found to be void, against public policy, or unenforceable by a court of competent jurisdiction and such finding or order becomes final and non-appealable, then, the offending provision shall be deemed modified to the extent necessary to make it valid and enforceable. If the offending provision cannot be so modified, then the same shall be deemed stricken here from in its entirety, and unless such term or provision is material to the performance of these T&Cs, the remainder of these T&Cs shall survive with the said offending provision eliminated.
13.3. Any log-in credentials provided by the Company to the User, including API keys, are treated confidentially and are used only for the intended purpose and in connection with the relevant API. The User warrants that adequate security measures are in place at its facilities to prevent unauthorized access or use.
13.4. If these T&C are provided in more languages, parties hereby agree that the Romanian language version is binding, other translations being for convenience only.
13.5. These T&C represent the only agreement between us regarding the Services and supersedes all prior agreements for the Services.  


Address: Bucuresti, Str. Transilvaniei nr.2, Camera 5, Bl.5, Ap.19, Sector 1, 010798
E-mail: support@shortpixel.com  


The failure of the Company to enforce any provision of these Terms and Conditions shall not be construed as a waiver or limitation of the Company's right subsequently to enforce and compel strict compliance with every provision of these Terms and Conditions.

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