About & team


When images get generated by various software, such as a camera, or a design application, they are not always optimized for size. Using our proprietary image analyzing software, coupled with open source software tweaked to perform the best compression, we are able to reduce image sizes by as much as 90%.  

ShortPixel Team

Alex Florescu, Head of Product

Alex created ShortPixel’s performant compression API. His mission is to calibrate all our clients image compression needs. Self improver, cook.

Simon Duduica, Head of Technology

Simon is in charge with the technology stack, development process and code quality. Loves mountain sports, bass guitar and yachting.

Ionut Croitoru, Design

Ionut studied Architecture in Stockholm, Bucharest and London. He has been running a leading commercial architecture office for 10 years, before launching in design in 2014.


ShortPixel is owned and operated by:

2 Transilvaniei st., Apt. 19, Bucharest 1, Romania
VAT ID: 33198401
Reg No: J40/6096/2014

We are located in Romania, a nice little country in Eastern Europe featuring lovely mountains, traditional rural communities and lively cities. And, of course, the home of Dracula. We have all extensive international experience, our executive team has been working for more than 10 years for US, German and French companies. Therefore, we can combine the cost savings of operating from our location with the experience of working in an international environment.

If you need to contact us, the fastest way is to use our contact form.

* We are in the process of moving our operations from PagePeeker SRL, which is why invoices for subscriptions started prior to March 2016 will feature PagePeeker SRL as the billing entity.

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