Google’s website ranking algorithms also take into account the visual content of websites, with images playing a key role in Search Engine Optimization (SEO). While most SEO strategies focus on the process of writing good and unique texts, you should know that it’s not enough to use the right keywords, headings/subheadings, and compelling meta descriptions. To boost organic traffic and enhance the user experience on your website, it is important to follow a set of WordPress image SEO best practices.

If you’re running a WordPress website, you probably know that page design is important to keep your audience, which is why everyone uses a lot of images. However, you should also bear in mind that images play an equally important role in the performance of your website. No one wants to visit a page that loads slowly, and often, unoptimized images are responsible for poor website performance.

In May 2020, Google introduced Core Web Vitals, which consist of a series of metrics used to rank a website, that influence the overall user experience of a website and that Google considers essential for good navigation. Optimizing these metrics plays an important role in ranking performance and therefore in the success of the SEO strategy.

Do you have a WordPress website? Then surely one of your goals is to attract traffic, that is to have as many visitors as possible. In order to increase your website’s visibility, you need to implement good SEO practices that will get you a top position in the results generated by various search engines.

The performance of a website consists of a good loading speed, which generates a reduction in bounce rate and an increase in conversions. Fast page loading is essential for a good user experience, which should be a top priority for you as a WordPress website owner.