Category Archives: 4. ShortPixel updates & news

Properly Size Images on Wordpress

How To Easily Properly Size Images On WordPress To Improve Performance

Serving properly sized images on WordPress for each visitor’s device has a huge impact on page load speed. A slow website can drive users away, and we don’t want that. In fact, according to Google, the probability of bounce increases by 32% as page load time goes from 1 second to 3 seconds.

In this article, we will explain exactly how to easily properly size images to boost the performance of your website.

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ShortPixel Adaptive Images 2.0 has arrived! Onboarding wizard, Image Checker, performance improvements and more

ShortPixel Adaptive Images 2.0 is live! Finally, after months of work by our awesome team, we are happy to announce the new version of the best image optimization plugin. SPAI 2.0 comes with numerous new features, fixes and great improvements that we are all really excited about.

Onboarding wizard

ShortPixel Adaptive Images 2.0 brings a totally new onboarding wizard. If you install our plugin for the first time, right after the activation you will be taken to the wizard. In 4 simple steps, SPAI will help you connect the plugin to your account on shortpixel.com, recommend you the best settings for your website and show you live how your website improves with the plugin installed.

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After you finish the wizard, you’ll just need to relax and enjoy!

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How Video Marketing Can Boost Your Traffic

how video marketing can boost your traffic

Video marketing is more than embedding a video on your website and garnering views. It requires research, strategy, and planning. Videos have made their mark in content marketing, making it essential for businesses to have a successful marketing campaign.

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Short updates for ShortPixel WordPress plugin

romania mihai iphone7plus
Image from Romania, our home country, captured with an iPhone 7 Plus. Originally 2.6MB. Automatically optimized and compressed by ShortPixel down to 134kb.

Sometimes we get busy writing code or doing customer support and we forget to sit back, breathe and do a roundup of what has happened since the last time we breathed, sat back and did a roundup of what has happened 🙂

It does feel like a lot has happened and when we look back we are extremely appreciative to you, the person reading this blog post, our clients, partners and everybody that allowed our work to bring a positive impact to theirs.

Here’s a quick overview of things we would like to highlight and further appreciate: Continue reading Short updates for ShortPixel WordPress plugin

Why you cannot choose the compression ratio with ShortPixel

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Short answer: Because you really don’t need to.

Our artificial intelligence compression algorithms compare each and every optimized image with the original and make sure that they are looking good for a human visitor. Moreover, we have three sets of algorithms for three different user cases: Lossy for most of the sites, Glossy for photographers, and Lossless for those rare situations when you cannot lose a pixel.

If you are used with offline tools like Adobe Photoshop, you could expect to find similar settings in our plugin menu.  Or in our online image optimization tool for that matter. That’s why we are asked from time to time if there is a way to set the compression ratio.

Long answer:

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