A 3MB product photo loads just fine on your dev machine. Fast connection, no lag, looks great. Then a real user hits it on mobile, and your Core Web Vitals tank. You probably already have a compression plugin running. Maybe…
If you store images in Amazon S3, chances are you’re paying more for bandwidth than you should. Every time someone requests an image, S3 serves the original, full resolution, uncompressed, in whatever format you uploaded. No resizing for mobile. No…
There’s a lot of talk about image optimization, compression settings, lazy loading, CDNs. All useful stuff. But one decision gets made before any of that: which format to save the image in. JPEG or PNG? WebP or AVIF? What about…
There’s a lot of advice out there about image optimization. Compress your files. Use WebP or AVIF. Lazy load. All genuinely useful. What gets far less attention is the text side of images, the alt text, the title, the caption.…
HTTP/3 keeps coming up in performance conversations. Hosting providers mention it, CDNs advertise it, PageSpeed audits reference it. But what does it actually mean for your images and your Core Web Vitals scores? Turns out, some things change, some things…
You’ve probably seen TTFB show up in a speed test at some point. Maybe you ignored it. Maybe you Googled it and got a wall of technical text. Either way, here’s the plain version. What is TTFB? TTFB( Time to…