There is no doubt that WordPress is the most popular CMS of them all, since it powers over 26% of all websites online, according to the platform itself. And it’s easy to see why – because WordPress is not only free for the most part, but also because it allows its users to set up a website, blog, or even an eCommerce store with little or no knowledge of coding, simply by utilizing their existing selection of eCommerce plugins, themes, and features. And there are plenty of those for everyone.
As much as 1,390,000 new posts are made every day on WordPress, which equals to about 300,000 written every minute. Since pretty much everyone will turn to WordPress at some point, that means there are a lot of opportunities for you to sell your WordPress product, whether we are talking about plugins, themes, or eCommerce extensions. However, standing out from the crowd is easier said than done, which is why we have put together a list of five effective tips to market your first WordPress product successfully.
1. Try using a Freemium Model
People like free stuff, so offering your WordPress product for free makes sense, until you realize that you’re not going to make any money off it. On the other hand, if your plugin or theme is premium, it will have a limited appeal, and many people will be reluctant to give it a shot. According to John Burton, who works as a marketer for uk.bestessays.com, the best solution would be to offer a freemium version of your products. This means that your product will get to keep most of its features, so that it’s useful for most people, and that you can make it more visible and gather valuable user feedback.
Good reviews will boost credibility and persuade more users to try out a premium version that has no limitations. Let’s take Yoast SEO plugin as an example, which is just about the best SEO plugin out there. Most of the features are available for free, but if you are looking for a plugin that will also enable you to manage redirects and optimize a page for multiple keywords, you will have to upgrade to a premium version.
2. Opt for the Demo/Trial Approach
Depending on the nature of your business, your sales cycle, or your target audience, you may want to opt for something other than a freemium model. In this case, you can offer a demo or a free trial of your WordPress product. Thus, your customers can experience the full version of your product with all the features before they can make a final decision about purchasing it. Not only will they become familiar with the features, but they will also get a real sense of the user experience it provides, which is sometimes missing on the freemium model.
Let’s take Divi as an example, which is a powerful visual builder tool for WordPress, that allow you to build anything using zero code, ranging from custom essay websites to corporate blogs. You get the full experience for a limited period of time, which allows you to gauge whether or not you really need the premium version.
3. Create products which are connected
While you should optimize your plugins to work well with all themes, it would be a good idea to make your own theme to accompany it or vice versa. The new product should come with additional functionalities or features which aren’t available in any other combination. You can even build WordPress plugins which are connected to one another. For example, you can offer a standalone plugin which can be downloaded from the WordPress plugin directory, as well as an add-on for that plugin.
One such example is the Profile Builder plugin, which allows the creation of user profiles and user registration in a streamlined manner. A step further in that direction is the Client Portal – Private User Pages and Login plugin, which is an add-on for Profile Builder, allowing users to create private pages for website users.
4. Advertise your product and your blog posts using WordPress newsletters
Although there are different options available for this, we would recommend that you check out wpMail.me, which is a free weekly newsletter which focuses on fresh WordPress news and WordPress-related blog posts. But, what makes this option particularly interesting is that it not only allows you to advertise your product there, but also to sponsor an entire edition, and therefore have your product featured prominently. You even get to have your own banner.
As for other newsletters which don’t allow for that sort of promotion, you can always reach out to them via email and ask them to feature your latest blog posts or to check out your plugin or theme which you have launched recently. Just make sure that the newsletter is relevant to your industry and that you are both targeting the same audience.
5. Beef up your SEO
Arguably, the most effective method of marketing your WordPress product doesn’t even involve WordPress. Improving your SEO, as you would if you were selling any other type of product, works equally well. So, make sure that you are using the right keywords, and that your blog posts are consistent both in terms of quality, as well as in relevance. The more useful SEO content out there, the higher your Google ranking will be, which will make your product more visible.
In order to gain additional exposure, reach out to other industry blogs which are addressing a similar audience, and ask to write a guest post for them, for the purpose of link building. If your content is good, not only it will boost your authority, but it will also drive more traffic your way, allowing more people to become familiar with your WordPress products.
As you can see, marketing and selling your WordPress product are not all that complicated. All you need to do is start implementing these tips today and experience the benefits in no time. Good luck!
Author’s bio: Michael Gorman is the best essay writer, college paper writing expert, and essay paper writing service editor in the UK. Apart from helping students with their education, he also enjoys blogging, hiking, binging on Game of Thrones, and playing guitar. You can reach him on Facebook and Twitter.
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