Things To Consider While Collecting Design Feedback

collecting feedbackWith high doses of built-in technology, businesses are forced to enter the battlefield where they are striving hard to have an edge on competitors. To make all the racy dreams come true, do you think it’s important to keep on marching forward? Absolutely not! Sometimes you need to take a step back, so you can prove yourself later. Obtaining feedback is the easiest and best way to excel at what you do.

In tandem with web development, web designing plays a vital role in your business site’ success. If you want to stay in the spotlight, you need to leave your target audience awestruck. Only a well-designed app will do the trick. Now, design is not all about creating intimidating graphics or compelling copy; it also about collecting relevant feedbacks.

One of the crucial stages in the web designing process is getting relevant feedback from both your co-workers and the clients. The following post emphasizes certain things you need to keep in mind while collecting design feedback. Bear in mind that these forces are not exact destinies but mere trajectories. They offer no predictions – they just show you what you’re heading towards. Here we go:

1. Simply ask

feedback from clientsGathering enough feedback from people working in a bunch of departments makes much sense to me. You can start with your project team if you want feedback on design drafts and prototypes. Ask the people who worked on the project and other individuals that might have valuable insight. But make sure to be specific and precise in your questions while collecting feedbacks.

2. Do you like it?

Asking people ‘How do you like the design’ it’s not a healthy approach. Be crisp and precise with your queries. Apart from this, you can try explaining the background and the story of the design first. Try answering these questions before you ask for feedback:

– What’s the primary vision/objective of the website/app/prototype you’ve been working on?
– The target group who’ll be using the product/website. Have you ever wondered how they look and behave?
– Are there any limitations you’ve encountered during the design process (e.g., CI guidelines, etc.)?
– Can you highlight certain use cases for the website/app? This will broaden views on how a potential customer journey looks.
– What are the different standards and presets for the project?

3. Create Short Surveys

survey for feedbackSurveys are one of the most effective ways to receive great feedback. They are easy to set up, distribute and analyze. When constructing the survey, you have to be very careful to get nothing less than meaningful responses. Think hard! What is the purpose of each of the questions? Also, don’t forget to include the most essential ones; you can try limiting the questions to no more than ten. Also, you can send a survey to your clients and fellow designers about a specific design project, or about your work in general.

4. Don’t forget to provide feedback guidelines

Whether it’s in the form of a short text or an article or even a checklist, make sure it includes all instructions. Remember your clients may not know what is important to you. So, be honest with them and ask something like this:

– Does the design correspond to the characteristics and interests of your target audience?
– What about the design colors and fonts? Do they represent your branding style?
– What do you feel about the layout and choice of images?
– Is the design evoking the right emotions?
– Are there any aspects of the design that you feel aren’t necessary and create confusion?
– Are there any parts missing?
– Are there design parts that you don’t like and feel can be improved?

All the questions need to be specific. In addition to this, do not provide more than two options for each question. Giving too many choices can make the process very complicated and lead to decision paralysis.

5. Provide a deadline for submitting feedbacks

It took long days and even longer nights to complete a new web design for your client. So, I am pretty sure that you cannot wait days or even weeks for feedback.

Consider all the potential feedback loops right from the beginning of a new project and start addressing them, as well as communicating them to your project team. The sooner, the better. In many cases, the “real process of providing feedback” is often underestimated and overlooked. This could result in a delay of the project.

Certain Feedback Tools to take into account

Tools collecting feedbackIn order to get projects approved at an exponential rate, it’s essential to make the most of feedback tools. Below I would like to mention a few of these tools, through which you can easily communicate, collaborate and receive actionable feedback. Take a look!

– Bounce – easy to use, able to add notes, make comments on a design that can also be shared with others. All you have to do is enter the URL of a website. Thankfully, the app automatically generates a screenshot of the site which people can then make comments on.
– Invision – the app easily shares and talks about your design. It basically creates a seamless feedback process by enabling your clients, team members, and stakeholders to comment directly on your designs. Uber, Twitter, Hubspot, Netflix, MailChimp, Evernote, and several other companies use this tool.
– Cage – right from printing a piece to mobile app, website development or re-designing, commercial, movie or any other type of project, Cage provides great assistance in receiving on-time, actionable feedback. It keeps all the parties together in one place.

In a nutshell

It is essential to know what your customers are struggling with. Gathering feedback won’t just positively affect the web design and development procedures but will also push your product and business forward. It’s not exactly the easiest path to take, but it is rewarding.

Author Bio: Olivia Diaz is working at, an Enterprise level Mobile and Web application Development Company. Being a tech geek, she keeps a close watch on the industry, and focuses on the latest technology updates and gadgets.

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