If you’re running a WordPress website, you probably know that page design is important to keep your audience, which is why everyone uses a lot of images. However, you should also bear in mind that images play an equally important role in the performance of your website. No one wants to visit a page that loads slowly, and often, unoptimized images are responsible for poor website performance.

In May 2020, Google introduced Core Web Vitals, which consist of a series of metrics used to rank a website, that influence the overall user experience of a website and that Google considers essential for good navigation. Optimizing these metrics plays an important role in ranking performance and therefore in the success of the SEO strategy.

Do you have a WordPress website? Then surely one of your goals is to attract traffic, that is to have as many visitors as possible. In order to increase your website’s visibility, you need to implement good SEO practices that will get you a top position in the results generated by various search engines.

The performance of a website consists of a good loading speed, which generates a reduction in bounce rate and an increase in conversions. Fast page loading is essential for a good user experience, which should be a top priority for you as a WordPress website owner.

Many WordPress website owners have struggled with uploading an image and inserting it on a page, only to find that the layout is messed up. Creating custom image sizes can also result in people’s faces being cut off because the system doesn’t detect and crop the correct focal point.