1. Creating your account #
When the Visitors of our Website sign-up for a ShortPixel account, we collect their email, their IP address and store the new generated API keys.
The legal ground for this Processing is the performance of a contract, in accordance with Art. 6 (1) b) GDPR.
2. Running the Service #
We Process the Personal Data for taking the necessary actions to offer our Customers the Company’s products (e.g. for the proper running of our image optimization service, to connect our servers to our Customers’ servers, where the images needing compression are hosted, for maintenance and for building appropriate tools for our clients, etc.), pursuant to Art. 6 (1) b) GDPR, for the performance of a contract and Art. 6 (1) f) GDPR, on the basis of our legitimate interest.
From the Users of our WordPress plugin and from those who use our API tools, we Process the following Personal Data: name and surname, identification data, email, processed images.
3. Customer Support #
The Personal Data is also Processed for offering support to Customers, at their request, pursuant to Art. 6 (1) b) GDPR for the performance of a contract and to Art. 6 (1) f) GDPR, on the basis of our legitimate interest. In order to help our Customers, we need to use their Personal Data for user identification, for debugging reasons and in order to communicate with the Customers that need assistance. For this purpose, we use a feature called
Beacons for helping the Users of our ShortPixel plugin for WordPress. This feature is made by HelpScout, a Third Party service provider we use for customer support. Through this feature we gather the following Personal Data: name, e-mail address, other information provided by clients during the support operations.
We also added the Beacon feature to our Website (ShortPixel.com and sub-domains). This info helps us understand the issues of our Users. We will communicate with you in response to your inquiries, to provide the products and services you request, and to manage your account. We will communicate with you by e-mail, live chat or telephone, in accordance with your wishes.
We offer our Users the possibility to easily formulate their requests to the Company or regarding the Company’s products. Quriobot built and maintains a chatbot tool that we are using to offer customer support to our Users.
The Personal Data Processed for the above scopes consists of: name, e-mail address, other information provided by the Customer.
4. Marketing information #
For transmission of commercial communications by electronic means, we use our servers, a customer communication platform. In this regard, the following data may be Processed: name and surname, e-mail address.
We also send newsletters to our Users about deals and promotions. Our marketing campaigns could promote other services as well, if we believe that they are compatible with our service, and that they could be useful for our Users. We try to keep these types of messages at a maximum of two emails per user/ each month.
The legal basis for this Processing is your consent, according to Art. 6 (a) GDPR and your legitimate interest, in accordance with Art. 6 (f) GDPR.
If you no longer wish to receive the Company’s promotional communications, you may “opt-out” from receiving them by following the instructions included in each communication. Please note that the withdrawal and ensuing changes are valid only for the future and will be effective or, as it may be, implemented by no later than 48 hours from withdrawal. This is for reasons of a technical nature, which do not permit faster implementation.
5. Functional communications #
We send emails to inform our Users about new features, service changes, interruptions of our service, possible errors or bugs. These messages are an important part of our communication with our Users.
The Company may, but is not obliged, to send you strictly service-related announcements on rare occasions, when it is necessary to do so. For example, if our service is temporarily suspended for maintenance, we might send you an e-mail.
The legal basis for this Processing is the performance of the contract (consisting of the Website Terms & Conditions) according to Art. 6 (1) b) GDPR and our legitimate interest to organize the requests (Art. 6 (1) f) GDPR).
Generally, you may not opt-out of these communications since they are not promotional in nature. If you do not wish to receive them, you may have the option to deactivate your account.
6. Blog management #
We also Process Personal Data when we communicate with our blog readers and give them the opportunity to express certain points of view/ questions. In this regard, we are using the services of WebHostFace for hosting our blog (blog.shortpixel.com), as well as Disqus platform.
For this scope, the following data may be Processed: name and surname (if available), profile picture (if available), comment content. The legal basis for this Processing lays in the performance of our Website’s Terms and Conditions (Art. 6 (1) letter b) GDPR), and in our legitimate interest to communicate, interact and receive feedback from you (Art. 6 (1) letter f) GDPR).
7. Cookies #
At the same time, we use both session ID cookies and persistent cookies as part of our Website’s interaction with your browser. For more information on the use of cookies and when your prior consent is required, please refer to our Cookie Policy available here.
You can find more details about the data we handle/collect here.