How to optimize images of WordPress themes and plugins
Some themes and plugins come with some images that you might also want to optimize. These images are almost always not visible via your Media Library, but they may still be used on your pages. If you identify them, you can also optimize them!
Just go to Settings > ShortPixel > Advanced, and navigate to the Custom media folders option.
Click on the "Select" button and select the folder where the images you'd like to optimize are located (you should probably consult with your theme/plugin developer what's the exact path). Once you add the folder(s), you can bulk optimize the images via Media > Bulk ShortPixel, or manually via Media > Custom Media.
Please notice that if you are not able to add a folder, it's probably because it doesn't have the correct permissions.