{"id":8290,"date":"2023-10-05T16:41:49","date_gmt":"2023-10-05T14:41:49","guid":{"rendered":"https:\/\/shortpixel.com/blog\/?p=8290"},"modified":"2025-02-24T09:35:24","modified_gmt":"2025-02-24T07:35:24","slug":"wordpress-header-image","status":"publish","type":"post","link":"https:\/\/shortpixel.com\/blog\/wordpress-header-image\/","title":{"rendered":"5 Best Tips to Optimize WordPress Header Images\u00a0to Fasten up WordPress"},"content":{"rendered":"\n<p>Your WordPress header image is often the first thing visitors see. It conveys the first impression of your website. It should be of high quality and properly optimized.<\/p>\n\n\n\n<p>Consider a potential customer visiting your website and encountering a <a href=\"https:\/\/shortpixel.com\/blog\/how-to-find-images-that-slow-down-website\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/shortpixel.com\/blog\/how-to-find-images-that-slow-down-website\/\" rel=\"noreferrer noopener\">header image that takes forever to load<\/a> and is unappealing.<\/p>\n\n\n\n<p>It will not only cause frustration, but it will also damage your brand&#8217;s reputation. Thus, you need to optimize your WordPress header images.<\/p>\n\n\n\n<p>Let&#8217;s work together to ensure your website makes a great first impression.<\/p>\n\n\n\n<p>In this article, we will go over how to optimize your WordPress header image so that it serves as an inviting gateway to your site.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s the Ideal WordPress header image size?<\/h2>\n\n\n\n<p>Before we get into image sizes, have you ever wondered why you need a WordPress header image?<\/p>\n\n\n\n<p>It&#8217;s simple. The point is to make a strong first impression and get your point across.<\/p>\n\n\n\n<p>If your WordPress header image is too small, it won&#8217;t display correctly on most user&#8217;s devices. Thus, it won&#8217;t make a strong first impression or convey your intended message.<\/p>\n\n\n\n<p>So, what is the ideal size for a WordPress header image?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theme developers advise using header images with a <strong>16:9<\/strong> aspect ratio.<\/li>\n\n\n\n<li>Common dimensions for this ratio include <strong>1920 x 1080 px<\/strong>, 1<strong>280 x 720 px<\/strong>, and <strong>1152 x 648 px<\/strong>.<\/li>\n\n\n\n<li>They also recommend a header banner size of <strong>1048 x 250 px<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Change a WordPress Header Image in WordPress?<\/strong><\/h2>\n\n\n\n<p>After you&#8217;ve learned how to optimize your WordPress header images, you should change them. So, let&#8217;s learn to change WordPress header images.<\/p>\n\n\n\n<p>Usually, WordPress themes include header images. However, not all themes support header images.<\/p>\n\n\n\n<p>You have a few options if you want to avoid switching themes but still want to add a header image.<\/p>\n\n\n\n<p>You can add it through &#8216;<strong>header.php<\/strong>&#8216; and use extra CSS, but these methods require coding skills or assistance from a <a href=\"https:\/\/www.flamingoagency.com\/wordpress-website-design\/\" target=\"_blank\" rel=\"noopener\">WordPress developer<\/a>.<\/p>\n\n\n\n<p>A simpler solution is to use a plugin like &#8216;<strong>Add Custom Header Images<\/strong>.&#8217;&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s how to do it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, install and activate the &#8216;<strong>Add Custom Header Images<\/strong>&#8216; plugin.<\/li>\n\n\n\n<li>Create a page and name it &#8216;<strong>The Headers<\/strong>&#8216; (as the plugin requires).&nbsp;<\/li>\n\n\n\n<li>After adding the page, you&#8217;ll see the &#8216;<strong>Header<\/strong>&#8216; option in the &#8216;<strong>Appearance<\/strong>.&#8217;<\/li>\n\n\n\n<li>Go to &#8216;<strong>Appearance<\/strong>&#8216; and click on &#8216;<strong>Header<\/strong>.&#8217; It will take you to the header image customization options.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 <strong>Best Practices to Optimize WordPress Images&nbsp;<\/strong><\/h2>\n\n\n\n<p>If you&#8217;re using WordPress, every image you upload has the potential to make or break your site.<\/p>\n\n\n\n<p>Most notably, the images at the top of the page, such as WordPress featured images, <a href=\"https:\/\/shortpixel.com\/blog\/wordpress-background-image-optimization\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/shortpixel.com\/blog\/wordpress-background-image-optimization\/\" rel=\"noreferrer noopener\">WordPress background images<\/a>, or WordPress header images.<\/p>\n\n\n\n<p>Let&#8217;s get through the best practices to optimize your WordPress header images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resize Image Dimension<\/strong><\/h3>\n\n\n\n<p>The dimensions and size of an image affect how fast a web page loads. A header image with large dimensions has a large file size.<\/p>\n\n\n\n<p>Large <a href=\"https:\/\/shortpixel.com\/blog\/how-to-find-images-that-slow-down-website\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/shortpixel.com\/blog\/how-to-find-images-that-slow-down-website\/\" rel=\"noreferrer noopener\">image files make web pages take longer to load.<\/a> So, using an image with the right size and dimensions for your header image will help you avoid this.<\/p>\n\n\n\n<p>So, what are the ideal dimensions for a header image?<\/p>\n\n\n\n<p>WordPress doesn&#8217;t give you a default size for the header image, but<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some theme developers recommend a 16:9 aspect ratio.&nbsp;<\/li>\n\n\n\n<li>Some useful measures are <strong>1920 x 1080 px<\/strong>, <strong>1280 x 720 px<\/strong>, or <strong>1152 x 648 px<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The header banner should be around <strong>1048 x 250 px<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Compress Your Header Images<\/strong><\/h3>\n\n\n\n<p>Images are important on websites because our brains process them&nbsp; <a href=\"https:\/\/oit.williams.edu\/files\/2010\/02\/using-images-effectively.pdf\" target=\"_blank\" rel=\"noopener\">60,000 times faster<\/a> than text. But larger image sizes slow down web pages.<\/p>\n\n\n\n<p>Don&#8217;t ditch images altogether! Instead, <a href=\"https:\/\/shortpixel.com\/blog\/wordpress-image-compression-practices\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/shortpixel.com\/blog\/wordpress-image-compression-practices\/\" rel=\"noreferrer noopener\">consider compressing the images<\/a> to a manageable size. You can shrink your image file sizes by 50% to 90%.<\/p>\n\n\n\n<p>There are two main types of image compression: Lossless and Lossy. If image quality is your top priority, use Lossless compression. But Lossy compression also works if you&#8217;re okay with some image quality loss.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/blog.hubspot.com\/website\/best-wordpress-image-optimization-plugins\" data-type=\"link\" data-id=\"https:\/\/blog.hubspot.com\/website\/best-wordpress-image-optimization-plugins\" target=\"_blank\" rel=\"noreferrer noopener\">HubPost image compression research<\/a> found that ShortPixel compressed images 65% better than all other WordPress plugins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2023\/07\/Hubsport-research-Wordpress-image-compression-plugins-.png\"><img decoding=\"async\" width=\"741\" height=\"542\" src=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2023\/07\/Hubsport-research-Wordpress-image-compression-plugins-.png\" alt=\"Hubsport research on Wordpress image compression plugins\" class=\"wp-image-7700\" title=\"\" srcset=\"https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/07\/Hubsport-research-Wordpress-image-compression-plugins-.png 741w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/07\/Hubsport-research-Wordpress-image-compression-plugins--300x219.png 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/a><\/figure>\n\n\n\n<p>ShortPixel now compresses images up to 90% in WordPress. Yes, it does!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2023\/07\/WordPress-image-compression-using-shortpixel.png\"><img decoding=\"async\" width=\"1024\" height=\"358\" src=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2023\/07\/WordPress-image-compression-using-shortpixel-1024x358.png\" alt=\"WordPress image compression using shortpixel\" class=\"wp-image-7699\" title=\"\" srcset=\"https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/07\/WordPress-image-compression-using-shortpixel-1024x358.png 1024w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/07\/WordPress-image-compression-using-shortpixel-300x105.png 300w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/07\/WordPress-image-compression-using-shortpixel-768x268.png 768w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/07\/WordPress-image-compression-using-shortpixel.png 1251w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>If image quality is your top priority, use Lossless compression. But Lossy compression also works if you&#8217;re okay with some image quality loss.<\/p>\n\n\n\n<p>Shortpixel offers a new <a href=\"https:\/\/shortpixel.com\/blog\/glossy-image-optimization-for-photographers\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/shortpixel.com\/blog\/glossy-image-optimization-for-photographers\/\" rel=\"noreferrer noopener\">Glossy image compression<\/a> between the Lossy and Lossless methods. It keeps the image quality while reducing the image size to an optimal level.<\/p>\n\n\n\n<p>If you&#8217;ve got many images to optimize, a plugin like <a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" data-type=\"link\" data-id=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel Image Optimizer<\/a> can be a time-saver.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Choose the Right Image Format<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2023\/08\/different-logo-image-formats.webp\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2023\/08\/different-logo-image-formats.webp\" alt=\"different logo image formats\" class=\"wp-image-8132\" title=\"\" srcset=\"https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/08\/different-logo-image-formats.webp 1000w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/08\/different-logo-image-formats-300x150.webp 300w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2023\/08\/different-logo-image-formats-768x384.webp 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>The image format you choose for your header is vital.<\/p>\n\n\n\n<p>Say you need a transparent header image, but select the JPEG format, which doesn&#8217;t support transparent image style.<\/p>\n\n\n\n<p>So, the JPEG format doesn&#8217;t serve you here. You need a PNG image format that supports the transparent image style.<\/p>\n\n\n\n<p>Image format also affects compression and file size. For instance, JPEG is good for compression.<\/p>\n\n\n\n<p>Which image format is best for your header images? <a href=\"https:\/\/shortpixel.com\/blog\/jpg-vs-png-best-file-format-wordpress\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/shortpixel.com\/blog\/jpg-vs-png-best-file-format-wordpress\/\" rel=\"noreferrer noopener\">JPG, PNG or GIF<\/a>?<\/p>\n\n\n\n<p>Here are some pro tips,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For general purposes, JPEG is the best option.&nbsp;<\/li>\n\n\n\n<li>If you need transparent images, PNG is the way to go.&nbsp;<\/li>\n\n\n\n<li>For animated headers, GIF is your choice.&nbsp;<\/li>\n\n\n\n<li>Use PNG to preserve image quality even after compression.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use Responsive Images<\/strong><\/h3>\n\n\n\n<p>If your header image adjusts properly to different screen sizes, it can make your site look good.&nbsp;<\/p>\n\n\n\n<p>The opposite damage will hurt your website because&nbsp;<a target=\"_blank\" href=\"https:\/\/unbounce.com\/page-speed-report\/\" rel=\"noreferrer noopener\">70% of users<\/a>&nbsp;share negative experiences.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Setting up responsive images in WordPress is a breeze. WordPress will automatically generate different versions of your images to fit different devices.&nbsp;<\/p>\n\n\n\n<p>If necessary, you can also change the sizes in the&nbsp;<strong>functions.php<\/strong>&nbsp;file.<\/p>\n\n\n\n<p>Use plugins like&nbsp;<strong><a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-adaptive-images\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/wordpress.org\/plugins\/shortpixel-adaptive-images\/\" rel=\"noreferrer noopener\">ShortPixel Adaptive Images<\/a><\/strong>&nbsp;if you&#8217;d prefer a simpler and more automated solution.<\/p>\n\n\n\n<p>Using a Content Delivery Network (CDN) like Cloudflare is another good way to speed up your website and improve image delivery. You can relax without worrying about small image sizes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Optimize the Image for SEO<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2019\/06\/seo-strategy.jpg\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/shortpixel.com/blog\/wp-content\/uploads\/2019\/06\/seo-strategy-1024x681.jpg\" alt=\"develop image seo strategy\" class=\"wp-image-4582\" title=\"\" srcset=\"https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2019\/06\/seo-strategy-1024x681.jpg 1024w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2019\/06\/seo-strategy-300x199.jpg 300w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2019\/06\/seo-strategy-768x511.jpg 768w, https:\/\/shortpixel.com\/blog\/wp-content\/uploads\/2019\/06\/seo-strategy.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>A header image impresses readers and attracts search engine traffic. Over&nbsp;<a target=\"_blank\" href=\"https:\/\/firstsiteguide.com\/google-search-stats\/\" rel=\"noreferrer noopener\">20% of Google searches<\/a>&nbsp;are for images, which emphasizes the importance of header image optimization.<\/p>\n\n\n\n<p>You can easily SEO-optimize header images. You don&#8217;t have to be an expert search engine optimizer to do it.<\/p>\n\n\n\n<p>Here&#8217;s how you can optimize your header image for SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a keyword-rich file name for the image instead of a generic one. Use&nbsp;<strong>shortpixel-header<\/strong>.jpeg&#8217; instead of&nbsp;<strong>1201455.jpeg<\/strong>.<\/li>\n\n\n\n<li>When adding alt text, provide a descriptive description that conveys the image&#8217;s content.&nbsp;<\/li>\n\n\n\n<li>Include relevant keywords in the alt text.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>However, ensure that the inclusion of keywords feels natural and you don&#8217;t force them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Words<\/strong><\/h2>\n\n\n\n<p>Your header image serves as your digital handshake at the grand entrance to your website. You should keep it up to mark to keep your brand reputation.&nbsp;<\/p>\n\n\n\n<p>This guide gives you the skills to make that first meeting memorable.<\/p>\n\n\n\n<p>Now that you have learned about perfect header image dimensions, how to change them easily, and image optimization for speed, SEO, and responsiveness, optimizing your WordPress header images shouldn&#8217;t be a great deal for you.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your WordPress header image is often the first thing visitors see. It conveys the first impression of your website. It should be of high quality and properly optimized. Consider a potential customer visiting your website and encountering a header image that takes forever to load and is unappealing. It will not only cause frustration, but [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":8372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-image-optimization"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/posts\/8290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/comments?post=8290"}],"version-history":[{"count":24,"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/posts\/8290\/revisions"}],"predecessor-version":[{"id":12348,"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/posts\/8290\/revisions\/12348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/media\/8372"}],"wp:attachment":[{"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/media?parent=8290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/categories?post=8290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shortpixel.com\/blog\/wp-json\/wp\/v2\/tags?post=8290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}